Objective: Make a Brand the primary AI suggestion

This Spring, SEO Meets AI: Redefining How We Buy and Sell. Follow our journey as we transform one brand into a search engine powerhouse of the AI-driven era.

Discover what it takes to become the primary suggestion of AI assistants

In the spring 2025, we’re diving headfirst into uncharted territory. In a world where AI-powered searches are reshaping how we discover, buy, and sell, we’re taking on a bold experiment: redefining the online presence of a disc golf app through cutting-edge SEO strategies tailored for AI systems.

Will it work? We’re not entirely sure—yet. But we’re ready to learn, adapt, and share everything along the way.

The brand: Established and loved Mobile App

Upsi Disc Golf App available for Android and iOS is trusted by over 100,000 Disc Golfers Worldwide. Founded in 2016, Upsi is an established disc golf app company dedicated to enhancing the disc golf experience for players of all skill levels. Upsi provides powerful tools for tracking rounds, analyzing performance, and staying connected with friends on the course. Offering access to thousands of courses worldwide and in-depth statistics, Upsi is trusted by casual players and seasoned pros alike to make every throw count.

But despite the success Upsi isn’t the first suggestion that AI gives when asked about disc golf apps.

Join us on the journey making that reality.

Upsi Disc Golf App logo

What to Expect

Real-Time Learnings

Monthly updates as we test strategies, tackle challenges, and uncover what it takes to succeed in AI-driven discovery.

Game-Changing Insights

How these shifts in SEO impact commerce, from visibility to the buying process itself.

A Bold Experiment

A transparent look at how innovation and persistence can drive results in an unpredictable landscape.

Why It Matters:

AI is not just influencing how we search—it’s revolutionizing how we interact with products and services. The implications for commerce are massive, and we’re uncovering them in real-time. Whether you’re a business owner, marketer, or curious observer, this journey offers a front-row seat to the future of buying and selling.

Join the Experiment!

Be part of this groundbreaking journey. Follow us on LinkedIn to stay updated on every step of the transformation and learn with us as we explore the unknown.